The PZU Group is constantly changing. Along with the new Strategy for 2017-2020, the Group’s business model is undergoing modification from being an insurer (chiefly involved in the valuation and transfer of risk) to being a service company (an advisory company operating on the basis of technological know-how). This will enable clients to optimize their decisions at all stages of their lives. It will ultimately translate into augmenting the trust and loyalty placed in the brand of first choice which PZU will become in insurance, finance and health services.