It is not the number of products that determines PZU’s competitive edge and its unrivaled position on the Polish market, but their quality and, above all, their alignment to client needs as they evolve over their lifetimes. PZU is always present where clients are in need of financial and insurance services, from birth to education and maturity until retirement.
The “New PZU – More Than Insurance” strategy testifies to the comprehensive approach taken to client needs. PZU intends to strengthen client relations and the overall reach to clients using all channels. Cooperation with banks (Pekao and Alior) is being tightened. The Group will substantially develop the sales of health products. The sales network will gradually undergo unification. 10 simple products will be rolled out for general sales. The growth in sales opportunities and the additional client interactions will convert into more products per client. The statistical client at PZU and PZU Życie will have two products (1.6 products in 2016) by 2020. Nominally, this means selling an additional 8.5 m products.
“New PZU” – relations with retail clients
“New PZU” – relations with institutional clients
The PZU Group strategy calls for ratcheting up the sales of group life insurance, especially in small and medium enterprises. To match the offer best to this segment’s needs a project called the Product Factory was launched in 2018. Group experts devised a modular1 offer for clients in this segment. Special processes responding to client expectations for entering into contracts and obtaining aftersales service have been designed.
New product - investing in passive funds through the internet
In October 2018 the internet inPZU transaction service to sell mutual funds was launched. This service bypasses intermediaries and directly reaches retail clients with its new offer of index funds. Client service is done solely in the online channel without having to pay a visit to a branch while the platform is available on all network-enabled devices. inPZU has enabled the Group to build the first offer of low-cost index funds in Poland.
PZU Ochrona i Zdrowie [PZU Cover and Health]
1 This offer was construed using modules spanning various risk groups. These groups are formed on the basis of the nature of the risk, e.g. the module entitled “My health” consits of medical care risk (doctor consultations and tests), critical illness (disbursement in the event of a critical illness).